That is 1,200 video hours viewed every second, providing plenty of video advertising opportunity during the day. According to internal Facebook data, as of January 2016, over 100 million hours of video footage is being watched on the platform daily.
Yet, the distractions of music and noise may push back any engagement at all away from any unique video experience. Do advertisers have enough time to sell a product? Probably not, but ten seconds is certainly enough to engage the viewer and keep her watching.
However, making the first impression is especially difficult when the first ten seconds represents three-quarters of the video’s total value. Three seconds pass us instantly, but it is enough to get a few clips and some important words to grab our attention. Nielsen studies have shown that the first three seconds of any video advertisement were the most crucial moments for any viewer to engage deeper with the video.
Why Advertisers Should Use Subtitles and Automatic Captioning. Why Captioning is Becoming Popular for Online Videos. You can't turn them off because they are embedded into the video. With the open type of captioning, texts are always in view on your screen. Just as there are closed captions, open captions also exist. The closed part of the concept means you can turn the feature on or off as you wish. Meanwhile, subtitles are for people who can hear but don't understand the language in the content or are in a noisy environment. They could go as far as describing background noises and audio cues, like the sound of wind blowing or fingers tapping a keyboard. While both appear on your screen, closed captions (CCs) are intended for people with disabilities. It works much like subtitles, but there's one difference. The feature helps people who are deaf or hard of hearing read and understand what they're watching. Closed captioning is an assistive technology that transcribes speech from videos and audio messages to text in real time on your television, phone, or other visual display.
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